BMG hosted its inaugural LGBTQIAP+ Pride Week, a significant milestone celebrated by the affinity group. The event was named "LGBTQIAP+ Pride Week" with the tagline "Respect our pride." From June 21 to June 28, a special program was curated to increase awareness among employees on LGBTQIAP+ issues, featuring educational content and fostering open conversations.
To commemorate Pride, symbolizing welcome and affection, we designed a key visual blending images of couples engaging with illustrations embracing individuals.
We executed the campaign across digital platforms, crafting a series of stories to inform about all Pride Week events and also recommending inspirational books and series.
In addition, we designed the label for a beer and corresponding bag, which were distributed to all company employees.
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