🏆 The project won bronze in the Promotional Design - Student category, 8th Bornancini Design Award (2020).
Theme: Smart Cities
The construction of the concept began with a search for the meanings of words in the dictionary.
Smart/Intelligence:
The faculty of knowing, understanding, and learning; the ability to comprehend and resolve new problems and conflicts, and to adapt to new situations.
The faculty of knowing, understanding, and learning; the ability to comprehend and resolve new problems and conflicts, and to adapt to new situations.
City:
Refers to the population, the government and administration of a city. It can also denote the original and/or main nucleus of a city, where the most significant administrative, commercial, and financial activities are concentrated—a center. Additionally, it is associated with urban life. For instance, someone 'tired of the hustle and bustle of the city' might choose to live in the countryside.
Refers to the population, the government and administration of a city. It can also denote the original and/or main nucleus of a city, where the most significant administrative, commercial, and financial activities are concentrated—a center. Additionally, it is associated with urban life. For instance, someone 'tired of the hustle and bustle of the city' might choose to live in the countryside.
The typographic aesthetic was crafted using elements that mirror the urban scenario, characterized by chaos, order, repetition, textures, and transformation.
In consolidating this concept, the all-type poster series was developed.
"The most interesting part of walking around the city is discovering something along the way; surprises always appear." - This phrase has been divided into three parts to create a storytelling sequence across three posters. The final poster concludes by emphasizing that surprises can occur at any moment. Â This message delves into the enchantment found in the day-to-day moments.Â
You can know more about the award here.
Thank you for your time :)